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Bumble Bee Seafoods Announces National Introduction of New Prime Fillet Pink Salmon Steaks

Leading Brand Brings Premium Ready-to-Heat Salmon Steaks to Dinner Table, Follows on Success of First Bumble Bee Entrée Product


San Diego, Calif., April 18, 2006 – You can now enjoy salmon without the fuss of preparation thanks to new premium and ready-to-heat, entrée-style whole salmon steaks that bring a high-quality seafood meal to the dinner table in minutes. Popular American household brand Bumble Bee has announced its national introduction of Prime Fillet Pink Salmon Steaks aimed at providing consumers with high-quality, affordable and easy-to-prepare seafood entrée options.


According to Bumble Bee Chief Executive Officer Christopher Lischewski, the new ready-to-heat salmon steaks are an extension of the brand’s successful entry into the ‘dinner’ category last year with Prime Fillet Albacore Steaks. He said, “We’re pleased with how consumers have responded to our first entrée product under our premium Prime Fillet label and are thrilled to follow up on the success of that tuna product with a salmon offering.”


Bumble Bee Prime Fillet Pink Salmon Steaks come in individual servings of 100 percent natural, grilled and firm whole pink salmon steak packaged in easy-open, vacuum-sealed pouches. The steaks are available in two seasoned varieties – Teriyaki and Lemon & Dill.


“When you consider consumer trends and how they continually evolve, convenience is always a recurring theme,” said Lischewski. “Recent research has indicated that as much as 92 percent of the population consumes a ready-to-eat product on a daily basis.”


He added, “We’re also seeing that consumers are paying closer attention to and acting on messages about health and nutrition. This has become increasingly important and we’re excited to provide conveniently packaged entrée options that share the many healthy benefits of fresh fish.”


American Heart Association guidelines recommend “eating fish (particularly fatty fish) at least two times a week.” AHA cites “mackerel, lake trout, herring, sardines, albacore tuna and salmon” as food sources that are “high in omega-3 fatty acids.”


Omega-3 fatty acids have been found to improve heart health, reduce risk of heart disease and hypertension, and aid in mental health.


“As a trusted brand, it’s imperative to Bumble Bee that we provide sources of nutrition that help improve consumers’ quality of life and that includes their health. We hope that they enjoy the healthfulness and convenience of our new Prime Fillet Pink Salmon Steaks,” Lischewski concluded.


Bumble Bee Prime Fillet Pink Salmon Steaks are now available in supermarkets nationwide. Suggested retail price is $2.99 per four-ounce pouch.


Prime Fillet Lemon & Dill Salmon Steak with

Roasted Vegetables in Citrus Beurre Blanc Sauce

Recipe developed by Chef Stephen Clickner – Executive Chef for [email protected], San Diego – for Bumble Bee Seafoods



1 4-oz pouch Prime Fillet Lemon & Dill Salmon Steak



Olive oil, as needed

1/2 red bell pepper, cut into triangles

1/2 yellow bell pepper, cut into triangles

1/2 endive lettuce, quartered

1/2 radicchio lettuce

3 asparagus

Salt & freshly cracked pepper to taste


Make Vegetables:

Heat olive oil in a skillet until very hot. Cook vegetables individually and char until crispy. Add salt and freshly cracked pepper to taste, seasoning each vegetable.


Citrus Beurre Blanc Sauce:

1 tsp. garlic minced

1 tsp. shallots minced

1/2 lemon, juiced

2 oz. white wine

3 oz. butter


Make Citrus Beurre Blanc Sauce:

Place garlic, shallots, lemon juice and white wine in pan over high heat. Reduce to au sec (until almost dry). Remove from heat and whisk in butter.


Prepare Salmon:

Preheat oven to 350°F. Place salmon steaks on baking tray or half sheet pan. Heat salmon steaks for 10 minutes or until warm in preheated oven. Arrange all vegetables on plate. Pour Citrus Beurre Blanc Sauce over and around the plated vegetables. Place salmon whole on top vegetables and add chopped chives as a simple garnish.


Serves one.


About Bumble Bee Seafoods:

Bumble Bee Seafoods, headquartered in San Diego, is the U.S. operating subsidiary of Connors Bros. Income Fund (TSX:CBF.UN) – a limited purpose trust established under the laws of Ontario, Canada. Bumble Bee Seafoods comprises North America’s largest branded seafood company, offering a full line of canned tuna, salmon, sardine, and specialty protein products marketed under leading brands including , Clover Leaf®, Brunswick® and Beach Cliff®. The Bumble Bee brand has established significant consumer awareness and loyalty based on the superior quality of its protein products. For more information on Bumble Bee, visit www.bumblebee.com


For more information including product images or recipes, please contact Della Sweetman or Erika Marshall, Fleishman-Hillard, phone: 619-237-7721 or 619-237-7728

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