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Bumble Bee Foods and SAP Create Blockchain to Track Fresh Fish from Ocean to Table

AUSTIN, Texas (March 8, 2019) /PRNewswire/ — SAP SE (NYSE: SAP) and Bumble Bee Foods, North America’s largest branded shelf-stable seafood company, today announced Bumble Bee Foods is using the SAP® Cloud Platform Blockchain service to trace the journey of yellowfin tuna from the Indonesian ocean to the dinner table. Together, SAP and Bumble Bee continue to innovate and improve upon seafood traceability as more and more consumers demand to know their food is safe and sustainably sourced. This announcement was made at SXSW, taking place March 8–17 in Austin, Texas.

With SAP’s blockchain technology, consumers and customers will be able to easily access the complete origin and history of Bumble Bee Foods’ Natural Blue® by Anova® yellowfin tuna simply by using their smartphones to scan a QR code on the product package. With the snap of a code, the blockchain technology provides instant information about the fish-to-market journey, including the size of the catch, point of capture and the fishing community that caught it, as well as valuable insights to verify authenticity, freshness, safety, fair trade fishing certification and sustainability.

“With SAP, we have the ability to track fish the moment it’s caught and as it travels around the world, telling the story of each tuna while positively impacting ecosystems and the lives of the people all the way down the line,” Bumble Bee Foods Chief Information Officer Tony Costa said. “Bumble Bee has long been an industry leader in tracing its seafood products, and the addition of SAP’s blockchain technology allows us to further elevate our efforts in complete transparency with consumers and customers, providing assurance that their fish is fresh and it’s been sourced fairly according to our commitments to the International Seafood Sustainability Foundation.”

Blockchain technology allows companies such as Bumble Bee Foods to store data and create a tamper-proof supply chain history, which can be shared and seen by each participant. For Bumble Bee, blockchain is the safest possible way to share data between parties because it is incorruptible and verifiable. Bumble Bee is the first food company to incorporate SAP blockchain technology into its production.

“This solution is an example of how blockchains can be used to revolutionize the future of food,” said Oliver Betz, global head and senior vice president of SAP Innovative Business Solutions, part of SAP Digital Business Services. “It creates transparency and traceability across the food supply chain, from the ocean, across the cold chain, to the warehouse, store and our table. When we help enterprises like Bumble Bee to make innovation real, we support the consumer’s need to know and reinforce their faith in the brands they trust.”

SAP Cloud Platform Blockchain enables customers, partners and developers to conveniently use this distributed ledger technology. It allows enterprises to build new solutions, as well as extensions for existing applications across industries and lines of business.

Bumble Bee Foods’ Natural Blue by Anova fair-trade certified ahi tuna steaks can be found in a 12 oz. bag at retailers nationwide including Albertsons, Hy-Vee, Price Chopper and Safeway.

To find out more about the project, watch a video and read “From Ocean to Table – Bumble Bee Uses Blockchain to Trace Your Fish.”

Visit the SAP News Center. Follow SAP on Twitter at @sapnews.

About Bumble Bee Foods
Bumble Bee Foods, LLC, headquartered in San Diego, is North America’s largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine and specialty protein products marketed in the U.S. under leading brands including Bumble Bee®, Anova®, Brunswick®, Snow’s®, Wild Selections® and Beach Cliff®, and in Canada under the Clover Leaf® brand.

Bumble Bee’s mission is to provide healthy and nutritious products and meal solutions that are sourced sustainably. The company actively promotes the responsible stewardship of global fisheries resources and is a founder of the International Seafood Sustainability Foundation (ISSF) — a global partnership of scientists, tuna processors and WWF, the global conservation organization.

For more information on Bumble Bee, visit www.BumbleBee.com. Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeSeafoods and follow us on Twitter at @BumbleBeeFoods, Pinterest at www.pinterest.com/BumbleBeeFoods and Instagram at @BumbleBeeFoods.

About SAP
As the cloud company powered by SAP HANA®, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 425,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

© 2019 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Stacy Ries, +1 (484) 619-0411, [email protected], ET
Ilaina Jonas, SAP, +1 (646) 495-6643, [email protected], ET
Benjamin Nickel, SAP, +49 331 97995-376, [email protected], CET
Liz Conant, FleishmanHillard, +1 916 492-5333, [email protected], PT
SAP News Center press room[email protected]


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1 Comment on “Bumble Bee Foods and SAP Create Blockchain to Track Fresh Fish from Ocean to Table”

  1. Gary Mackerel

    Was this feature ever released? How can customers scan their products to find their origin and history? Does this require downloading an app?

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A note from our CEO about COVID-19x
x
Bumble Bee Seafood Logo

The coronavirus has changed life, as we knew it, forever. Most people will be touched in some way by the pandemic either physically, emotionally or financially. We’ve all heard heart-breaking stories from around the world about lives that have been lost and severe financial hardships caused by the sudden shutdown of so many businesses.

On behalf of all our team members around the globe, we extend our deepest sympathies to all that are struggling through personal challenges, whatever they may be, and we offer our sincerest gratitude to all the heroes who are helping those in need.

We’d also like to add how important it is for everyone to continue to do their part to slow the spread. Physical distancing is critical, and we must all take this seriously. We use the word “physical” because staying away from people in a physical way does not mean we should be neglecting the importance of social interactions, compassion and patience.

We are one of the largest providers of shelf-stable seafood and it is our honor and our responsibility to do our part, in every way we can, to help to keep people fed with affordable, nutritious protein. To that end, we’re continuing to run our factories in the US and Canada while our partners around the world continue to provide supply.

We take great pride in being a “people-first” company, so our decision to continue operations is done with utmost concern for the people making it possible. We’ve enhanced our safety measures to meet or exceed CDC guidelines and we have increased wages in our factories to assist employees dealing with the incremental costs of working and new, unexpected demands on their households.

We also take great pride in producing healthy, nutritious and safe products for our customers. Please know the manufacturing practices we follow year-round protect our both employees and the products they produce. Our facilities have very few people-to-product interactions, all products are sterilized in a high temperature oven and then packaged in highly automated production lines.

Beyond Bumble Bee, we’re continually looking for ways to extend our “people first” approach to make a meaningful impact. With so many people in need, we know this effort is more important than ever. We’re starting by donating more than $1 million in product to food banks in both the US and in Canada. And we will be looking for more opportunities to make a positive difference in the days to come.

Finally, I want to thank you, our loyal and new customers, for your support. We hope you find the recipes on our website helpful and easy to prepare. I also want to send a sincere thank you to our Bumble Bee Team and our valued supply partners around the world for their tireless efforts, particularly those working in sales, manufacturing, distribution and all our support roles, ensuring we can keep store and pantry shelves stocked.

Please continue to do your part to keep yourselves and your families safe during this truly unprecedented time.

With Gratitude,
Jan
CEO, Bumble Bee Seafoods