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Privacy Policy
Bumble Bee Foods, LLC ("Bumble Bee Foods")
recognizes that many adults and children who visit our web
site are concerned about how personal information they provide
on-line is maintained and used by Bumble Bee Foods. To
address these concerns and to demonstrate our firm commitment
to privacy, especially for children who visit our sites, we
have developed and implemented this privacy policy so you
will know how Bumble Bee Foods gathers, and provides, information.
Please review our privacy policy from time to time as we may
update or change it periodically.
Gathering and Use of Information
Bumble Bee Foods collects personally identifiable information
from visitors to our sites solely on a voluntary basis. Such
personally identifiable information may include your name,
postal address, e-mail address, company name and/or telephone
numbers, et cetera (collectively referred to herein as "Personal
Information"). We will never sell, transfer, or disclose
any Personal Information we gather at our web sites to any
third parties without your prior consent, except in cases
when we believe in good faith that we have a legal obligation
to disclose such Personal Information. We never require that
this Personal Information be provided in order to gain access
to our sites. We collect Personal Information primarily for
the following reasons: 1) to e-mail consumers with updates
and news, 2) to notify winners of contests, games and sweepstakes,
and to distribute prizes, 3) to send out brochures, etc. via
regular mail to subscribers, 4) to distribute items that are
part of "give aways" that you have registered for,
and 5) for use in our online and off-line marketing and advertising
campaigns. There may be times when we share aggregate information
about our users (for example, the % of male and female visitors
to our sites) with advertisers, business partners, sponsors,
and other third parties in any effort to customize or enhance
the content and advertising on our sites for our users.
We recognize there are unique issues raised about the protection
of our children's privacy over the Internet. All children-directed
Bumble Bee Foods web sites are designed to comply with
the requirements of the Children's Online Privacy Protection
Act (COPPA) and Children's Advertising Review Unit (CARU)
guidelines for web sites gathering identifiable information
from children (under age 13). Consistent with these requirements
and guidelines, and provided that we have been given accurate
information by the child when asked, we do NOT:
- collect personally identifiable off-line
contact information without prior parental consent;
- distribute to third parties any personally
identifiable information without prior parental consent;
- entice children by the prospect of a
special game, prize or other activity, to divulge more information
than is needed to participate in the activity;
- use or disclose on-line contact information
without prior parental consent or parental notification,
which will include an opportunity for the parent to prevent
use of the information and participation in the activity.
Without prior parental consent, on-line information will
only be used to respond directly to the child's request
and will not be used for other purposes without prior parental
consent. We collect on-line contact information from children
only in connection with on-line contests and sweepstakes;
our policy with respect to using this information is provided
below in the "Contests/Sweepstakes" section; or
- enable children to publicly post or
otherwise distribute personally identifiable contact information
without prior parental consent.
Parents can always ask to review any Personal
Information about their child that may have been collected
at one of our sites, have us delete any such Personal Information,
and/or instruct us not to collect or use such Personal Information
about their child in the future. To do so, simply contact
us following the procedure outlined below in the "How
To Contact Us" section.
As the new technology of the Internet evolves, and the COPPA
requirements and CARU guidelines evolve as well, Bumble Bee
Foods intends to comply with these requirements and guidelines
in a manner and in as timely a fashion as is technologically
feasible in order to protect our children and their privacy.
Contests/Sweepstakes
We periodically run contests and sweepstakes on our sites
for which we ask users/participants to provide contact information
(like their e-mail address). This information is used to contact
the participant only when necessary in accordance with the
rules of the contest or sweepstakes.
If a participant has indicated upon entering
a contest or sweepstakes that he/she is under 13 years of
age, the participant is instructed to enter the e-mail address
of his/her parent or guardian. Further, for any game or contest
where the screen names of the high scorers are posted, a user
under 13 can only select a generic screen name from a list
that has been developed in advance. This prevents the disclosure
of any personally identifiable information.
When a participant under the age of 18 is selected as a prize-winner
in a contest or sweepstakes, an e-mail is sent to the parent
or guardian. This e-mail contains a form that requests the
participant's real name and address and a parental permission
form. For the participant to receive the prize, the parent
or guardian must fill out and sign the form and then mail
or fax it to the address or number indicated on the form.
Cookies/IP Addresses
Like many companies, Bumble Bee Foods may use "cookie"
technology to track customer visits through our sites. Cookies
are pieces of information that a web site transfers to an
individual's hard drive for record-keeping purposes. They
enhance the on-line experience by saving your preferences
while you are visiting a particular site.
The cookies Bumble Bee Foods uses do not contain any personally
identifying information and cannot profile your system or
collect information from your hard drive. And although you
may receive cookies from many different sites, each cookie
can only be read by the Web server that originally issued
it. You are not even identified by name or e-mail address,
just by a unique string of numbers that we assign the first
time you come to our site.
We use your IP address in two ways: to help
diagnose problems with our server and to administer our web
sites, and also to gather broad demographic information.
Polls & Surveys
Information gathered from polls and surveys are only for internal
use of Bumble Bee Foods. If sample answers to polls or
surveys are posted on the web site, then no identifiable Personal
Information is ever included.
Choice/Opt-Out
Our sites will provide users the opportunity to opt out of
receiving communications from us at the point where we request
information about the visitor. Simply follow the procedure
outlined at each site. Likewise, we will provide users with
the opportunity to change any personal information previously
provided, or to opt out of receiving future email communication
from us.
How To Contact Us
If you have any questions about this Privacy Policy, the Legal
Policy, the practices of this site, your dealings with this
web site, or your Personal Information, please
use our contact us form.
Final Note
Our goal at Bumble Bee Foods is to provide a safe Internet
environment for you and your children. While children and
young adults are encouraged to play our games and explore
the web sites, we remind them often that their parents will
be notified if they give us their e-mail address and their
parent's written permission is required for them to be eligible
to win prizes. We urge parents to spend time with their children
on our web sites. Sit with them and share the experience.
While Bumble Bee Foods does everything we can to ensure
your child's privacy and safety, informed parents are the
best protectors of their children.
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