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Bumble Bee Moves to Non-GMO Project Verified Tuna

The leading seafood brand announces multiple product innovations including Non-GMO Project Verified wild caught tuna now made with sea salt, plus expanded seafood traceability

 

SAN DIEGO (August 23, 2016) – Bumble Bee Seafoods, North America’s premium seafood company, announced today that its branded portfolio of canned Solid White Albacore Tuna in Water and in Oil is now Non-GMO Project Verified, with plans to certify the balance of its canned and pouch tuna products by the end of the year.  The brand, which only uses wild caught tuna throughout its product line, has also moved to sea salt across all canned tuna products as part of the company’s ongoing innovation efforts to support “clean labeled” products that contain as few  ingredients as possible.

 

“We take feedback from our consumers seriously and, over the years,  we’ve had a lot of success by listening and responding to what people want when it comes to filling their family’s pantry,” said Dave Melbourne, Bumble Bee senior vice president, consumer marketing and corporate social responsibility. “We know shoppers today are looking for affordable and nutritious protein with clean ingredients free from genetic engineering. As the national brand leader in Solid White Albacore Tuna, certifying our Solid White Albacore line was the initial priority and we are targeting to have the balance of our canned and pouch tuna products Non-GMO Project Verified by the end of December.”

 

Cans of Bumble Bee Solid White Albacore Tuna in Water and in Oil will now carry the Non-GMO Project Verified logo and will begin moving onto store shelves as early as September 2016.

 

Melbourne said the brand is also responding to consumer interest for more information about where their food comes from and how it is made. Building upon Bumble Bee’s ongoing mission to provide healthy and nutritious meal solutions, the company is also committed to traceability. Last fall, the brand, which sources 100% of its tuna from wild caught fisheries, launched its Trace My Catch traceability website for tuna products, and the initiative has now been expanded to include salmon, sardines and clam products.

 

Consumers can visit BumbleBee.com/tracemycatch to track the path their Bumble Bee seafood product takes in order to get from the ocean to their plate by entering a code found on the can or pouch. The site educates consumers about their product, providing information such as where their fish was caught, the type of species, fishing method, processing location and more.

 

“Bumble Bee is committed to health and wellness and, as a leader in sustainability, we’ve made great inroads to ensure our products are sustainable and convenient for retailers and consumers,” said Melbourne. “Through product innovations and developing our traceability site, we can continue to provide quality products with complete transparency.”

 

To learn more, or to purchase any of your favorite Bumble Bee products through the brand’s online store, visit BumbleBee.com.

 

About Bumble Bee Seafoods

Bumble Bee Foods, LLC, headquartered in San Diego, is North America’s largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine and specialty protein products marketed in the U.S. under leading brands including Bumble Bee®, Brunswick®, Snow’s®, Wild Selections® and Beach Cliff®, and in Canada under the Clover Leaf® brand. The company also produces premium fresh frozen seafood under the Bumble Bee SuperFresh™ line. Bumble Bee SuperFresh™ seafood is cleaned, cut and fresh frozen within hours, then chef prepared with high-quality all natural ingredients.

 

Bumble Bee’s mission is to provide healthy and nutritious products and meal solutions that are sourced sustainably. Bumble Bee is also a founding member of the Healthy Weight Commitment Foundation — a first-of-kind initiative in the U.S. involving a coalition of retailers, non-profit organizations and food and beverage manufacturers with a mission to help reduce obesity, particularly childhood obesity. The company actively promotes the responsible stewardship of global fisheries resources and is a founding member of the International Seafood Sustainability Foundation (ISSF) — a global partnership of scientists, tuna processors and WWF, the global conservation organization.

 

For more information on Bumble Bee Seafoods, visit www.BumbleBee.com. Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeSeafoods and follow us on Twitter @BumbleBeeFoods, Pinterest Pinterest.com/BumbleBeeFoods and Instagram @BumbleBeeFoods.


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9 Comments on “Bumble Bee Moves to Non-GMO Project Verified Tuna”

    1. Bumble Bee Team

      Great question, Bella! The difference between our Bumble Bee Non-GMO Project Verified Solid White Albacore Tuna and regular Bumble Bee Tuna is in the soy-based vegetable broth contained in the cans to enhance flavor. The Non-GMO Project Verified labels means that we established a source of soy that was free from genetic engineering while still maintaining the quality and flavor consumers have come to expect from Bumble Bee.

      Although we respect the scientific conclusions of numerous organizations that have deemed food containing GMOs perfectly safe, we also recognize loyal consumers that desire products that are free from genetic engineering and we had the ability to provide that assurance with a Non-GMO Project verified certification without sacrificing quality or flavor. Hope this answers your question. Please visit our FAQs for more information: http://www.bumblebee.com/faqs/

  1. Chris Calato

    Since your tuna is verified non-GMO does that mean that other brands might be using GMO tuna? If I’ve eaten GMO tuna what could happen to me?

    1. Bumble Bee Team

      Hi Chris, thanks for asking! Our non-GMO claim is regarding the soy-based vegetable broth that is packaged with our Wild Caught Albacore Tuna. We recognize that GMOs are safe for consumption according to the scientific conclusions from the FDA, USDA, and World Health Organization. We also respect loyal consumers that desire products that are free from genetic engineering and that is why we use Non-GMO Project verified certification without sacrificing quality or flavor.

  2. D. Larson

    Hello:

    I suffer from chronic and acute diverticulitis, IBS, celiac, numerous allergies and serious anemias. I am seriously transitioning to a much, much cleaner diet in hopes of some kind of relief.

    I gave up eating tuna and most fish varieties about 10 years ago. I used to live near the coast and the landlocked fish scene just doesn’t measure up to fresh caught wild fish.

    My husband loves tuna and he will only eat your brand. I kept after him about the whole GMO issue and the unclean practices regarding many fish products. This past weekend he brought home a couple cans of your Wild Caught Albacore, Non-GMO, Sea Salt tuna. He left the cans sitting on the counter for me to see.

    I was thrilled!! I gave it a try just now and I am so happy to be able to eat really good tuna again! I was so thrilled that I decided to write and tell you.

    When I logged onto your website I was pleasantly surprised to find other fish options from you as well. I will definitely search out your other items to try.

    Please continue to make this product. It is much appreciated!

  3. D. Larson

    Hello:

    I suffer from chronic and acute diverticulitis, IBS, celiac, numerous allergies and serious anemias. I am seriously transitioning to a much, much cleaner diet in hopes of some kind of relief.

    I gave up eating tuna and most fish varieties about 10 years ago. I used to live near the coast and the landlocked fish scene just doesn’t measure up to fresh caught wild fish.

    My husband loves tuna and he will only eat your brand. I kept after him about the whole GMO issue and the unclean practices regarding many fish products. This past weekend he brought home a couple cans of your Wild Caught Albacore, Non-GMO, Sea Salt tuna. He left the cans sitting on the counter for me to see.

    I was thrilled!! I gave it a try just now and I am so happy to be able to eat really good tuna again! I was so thrilled that I decided to write and tell you.

    When I logged onto your website I was pleasantly surprised to find other fish options from you as well. I will definitely search out your other items to try.

    Please continue to make this product. It is much appreciated!

  4. Gavin Mehl

    Thank you so much for putting so much care into your tuna to getting it Non GMO verified and allowing the track your catch. This is by far the best tasting Tuna I have had.

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